Product Summary
NRC - NRC diets refer to the minimum guidelines from “Nutrient Requirements of Dogs and Cats” made by NRC (National Research Council) updated as of 2006. However, it is not perfect. Many new studies have been published in the past 17 years, so some data can be outdated, or not absolute. NRC data given was minimum guidelines and, as such, they are not absolute rules. In fact, it can and should be challenged to be better. The goal of nutrition is to feed your animal so they are thriving and not just surviving.
Some pet parents add synthetic supplements in order to meet the minimum nutrient guidelines. But, synthetics have lower absorption rates, it also requires the body to work harder to recognize the substance as a nutrient. Every essential nutrient required can be better digested, absorbed, and metabolized at a higher rate via fresh whole foods. Whole foods offer better nutritional bioavailability, phytonutrients, antioxidants, fiber, moisture content, and other unknown trace minerals and vitamins for your pet's nutritional needs! Their body knows exactly what it needs and can readily extract those nutrients and efficiently discard the rest as waste.
Our NRC ready-mixed meals are great to start with. Everything is done for you so it’s not only convenient but you don’t have to worry if you’re doing it right. Our ready-mixed NRC diets are formulated with minimal synthetics and as a complete and balanced diet (based on minimally required), you can choose to feed as it is or take it to another level to add on more variety of ingredients whenever you can, so your animal could thrive and not just survive!
Grass-Fed Beef NRC Diet - Unless your dog is allergic to beef, beef is a quality source of protein that helps your dog build muscle. The fat in beef can help your pup feel full and the vitamins and minerals help keep your pups coat and skin healthy. Grass-fed beef is an excellent source of Zinc, Iron, Selenium, carotenoids, and Vitamins E, B12, B3, and B6. Feeding some of the leaner cuts of beef can also help your pup maintain a healthy weight.
- Processed in our AVS-licensed kitchen.
- Ozone washed to remove any residual dirt and odour.
- Consists of ingredients from various proteins and includes raw bones.
- Made with grass-fed, free-range, cage-free meat proteins without antibiotics or growth hormones.
- Made with fresh and wild-caught seafoods.
- New and Improved formula with minimal synthetics supplements.
- Complete and balanced formulated to meet the minimum nutritional requirements established by the NRC for Adult Dog.
- Processed using Flash Freezing technology which ensure higher food safety and lower moisture loss up to 20% as compared to meat frozen using normal freezer.
- Suitable for all dogs.
- Available in 250g packs.
- Option available to remove bone for gentle cook option, instructions below.
- Strictly no customisation of NRC meals, please consider PMR meals instead.
- Freshly produced in Singapore.
Gentle cook option : If you wish to gentle cook this meal, please select your calcium choice to "Eggshells". Do note that replacing bone with formulated eggshell powder dose are of different pricings.
If you need any help with these meals, kindly contact us via WhatsApp.
Note : If you have an allergic animal, and you wish to find out which ingredients your animal might be sensitive to, we highly recommend taking our Pet Intolerance Test first before we can assist you better to make better meal suggestions for your animal with
Product Ingredients & Nutrient Ratio
Product Ingredients :
- Grass-fed raw beef chuck from Australia
- Grass-fed raw beef liver from Australia
- Grass-fed raw beef kidney from Australia
- APIQv® certified free-range raw pork heart from Australia
- Cage-free raw duck head (includes brain and eyeball) from Malaysia
- Cage-free raw duck liver from Malaysia
- Raw chicken egg from Malaysia
- Blanched green mussels from New Zealand
- Blanched blue mussels from Chile
- Blanched oyster from Pacific Ocean
- Wild-caught raw mackerel from Atlantic Ocean
- Wild-harvested Ascophyllum Nodosum Seaweed
- Organic kelp powder
- Ground eggshell powder
- Vitamin D & Vitamin E
- No preservatives
- No addititives
- No artifical flavouring
- No chemicals
- Ozone washed
Ideal Key Nutrients Ratio :
- Zinc to Copper - 10:1
- Omega 6 to 3 - 5.2:1
- Calcium to Phosphorus - 1.4:1
No guesswork. Only the right ingredients and right amount.
Storage Instructions
- Store in freezer at least -18°C.
- Should you require to portion, recommended to portion upon delivery or you may half thaw for few hours then portion accordingly quickly.
- Thaw in chiller at least -4°C the night before for morning feed, or the same morning for that same night feed until ready to serve.
- Not recommended to store or refreeze fully thawed meals or half consumed meals due to food safety concerns.
- Because it is vacuum sealed, you may keep in freezer for up to 6 months from manufacture date, however our best recommended is 3 months from manufacture date.
- Keep in fridge for up to 1 day from manufacture date.
- Consume within 20 minutes from opening.
Shipping Policy
Singapore Orders (Non-frozen items up to 3 working days via J&T Express Mon-Fri)
- Non-frozen items could enjoy FREE delivery with orders $38 and above.
- Non-frozen items will be delivered via J&T Express within 3 working days.
- Please note that our delivery vendor will attempt to reach you at the contact number that you've submitted. If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, or security. If other arrangements are preferred, please leave us a remark or contact us before your package is dispatched.
Singapore Orders (Frozen items scheduled delivery via Lalamove Sat-Sun)
- This delivery option is not limited to just frozen items, however, if there are frozen items in the same order, it will be processed based on frozen item delivery.
- Frozen items could enjoy FREE scheduled delivery (Sat-Sun) with orders $100 and above.
- Orders cut-off time applicable for FREE scheduled delivery (Sat-Sun) is 6pm previous day.
- Orders made by Fri 6pm will be delivered on Sat-Sun at your selected date and time slots.
- Orders made by Sat 6pm will be delivered on Sun at your selected time slots.
- Frozen items will be delivered via Lalamove at a schedule day and time slots. Scheduled days are Sat and Sun between 9-1pm, 1-5pm or 5-9pm time slots.
- The 9-1pm, 1-5pm or 5-9pm time frame means the delivery will happen anytime between 9-1pm, 1-5pm or 5-9pm as per your selection upon checkout.
- We highly recommend that you choose a date and time slot whereby you can be present to receive the parcel within this time frame.
- Should you have difficulties being present, we can arrange for the driver to hang at your gate, however, our cooler packaging can only allow you to collect the package and store in the freezer latest by 2pm, 6pm or 10pm respectively.
- Please note for frozen item delivery, our delivery vendor will attempt to reach you at the contact number that you've submitted. If no one is present, uncontactable and no other arrangements has been made prior, your package WILL BE RETURNED and an additional $20 will be charged for the re-arrangement of 2nd delivery. If other arrangements are preferred, please inform us before your package is dispatched.
Singapore Orders (Frozen items next-day delivery via Grab Express Mon-Fri)
- This delivery option is not limited to just frozen items, however, if there are frozen items in the same order, it will be processed based on frozen item delivery.
- Frozen items could enjoy NEXT-DAY FREE delivery (Mon-Fri) with orders $134 and above.
- Orders cut-off time applicable for NEXT-DAY FREE delivery (Mon-Fri) is 6PM previous day.
- Orders made by Sun 6pm will be delivered at your selected date Mon-Fri 4pm-8pm.
- Orders made by Thurs 6pm will be delivered on Fri 4pm-8pm.
- Frozen items will be delivered via Grab Express the same day anytime between 4pm-8pm, or you may choose another delivery date between Mon to Fri 4pm-8pm time frame.
- The 4-8pm time frame means the delivery will happen anytime between 4-8pm.
- We highly recommend that you choose a date whereby you can be present to receive the parcel within this time frame.
- Should you have difficulties being present, we can arrange for the driver to hang at your gate, however, our cooler packaging can only allow you to collect the package and store in the freezer latest by 9pm.
- Please note for frozen item delivery, our delivery vendor will attempt to reach you at the contact number that you've submitted. If no one is present, uncontactable and no other arrangements has been made prior, your package WILL BE RETURNED and an additional $20 will be charged for the re-arrangement of 2nd delivery. If other arrangements are preferred, please inform us before your package is dispatched.
Singapore Orders (All items via Self Collection)
- Yes, you may also option for Self Collection.
- Self collection is applicable for all items.
- Self collection are strictly appointment based only, please call or whatsapp us at +6581176177 to arrange.
- Self collection address is at
- 80 Changi Road, Centropod@Changi #02-48, Singapore 419715.
- 330 Ang Mo Kio Ave 1, Singapore 560330
Malaysia Orders (Non-frozen items via FedEx)
- Non-frozen items to Malaysia could enjoy FREE delivery with orders $188 and above.
- Non-frozen items to Malaysia will be delivered via FedEx within 4 working days.
- Please note that our delivery vendor will attempt to reach you at the contact number that you've submitted. If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, or security. If other arrangements are preferred, please leave us a remark or contact us before your package is dispatched.
- Do note that we are not responsible for any import taxes/duties and other charges, delays, and losses once the package is with our courier partner. Please check with your local authorities for more information on taxes and prohibited/restricted items.
Other International Orders (Non-frozen items via various couriers)
- Non-frozen items to Worldwide will be delivered via various couriers within 15 working days.
- To know the exact delivery duration, kindly email us your address with postal code and we will get back to you soonest possible.
- Do note that we are not responsible for any import taxes/duties and other charges, delays, and losses once the package is with our courier partner. Please check with your local authorities for more information on taxes and prohibited/restricted items.
- Please note that our delivery vendor will attempt to reach you at the contact number that you've submitted. If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, or security. If other arrangements are preferred, please leave us a remark or contact us before your package is dispatched.
Return Policy
Generally, all our products are strictly non-refundable nor exchangeable.
However, in the event you received an incorrect or defective item, or any other valid reason that you can't enjoy your purchase, we will provide a refund or an exchange, case by case basis.
All we ask is that when the item is returned, it should meet the following requirements:
- Reach out to us to arrange an appointment to drop off your item at 80 Changi Road, Centropod@Changi #02-48, Singapore 419715.
- Item returned should be in their original & sealed packaging. Broken seals will not be accepted, unless there's a valid reason, based on case by case basis.
- Please ensure at least 6 months of shelf life if it's a perishable item.
- Send us your order confirmation email for refund verification.
Items not eligible for returns:
- Food related, wearables, beds and carriers due to food safety & hygiene reasons.
- Items that are purchased from promotional pricing from all of our sales channels.
- Customers who had a history of returning more than 3 items.
When we receive the refunded/exchange item, we will review the condition of the item, and reach out to you to confirm and issue a refund/exchange within 7 working days. We regret that customers who decline to respect our policy will be ineligible for exchange, returns and refunds.
Do also note that if we find that a product has been intentionally damaged or tampered with, refunds will not be offered.
As generally, returns are not allowed otherwise, please check your order (e.g. type, size, colour, quantity, etc) before checking out. If you need help with any product, chat with us or please send us an email to ask@joofholisticpet.sg