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WildWash

WildWash was founded by Andrew and Jane Cooper. A passion for our pets lead us to open a pet boutique and pet spa nearly a decade ago and a love for animals and the environment we live in has inspired us to create WildWash.

WildWash has been developed to satisfy a genuine need in the market for truly natural shampoos and cosmetics for pets. As professionals we have spent years slowly and patiently developing a natural line of pet shampoos and cosmetics that we believe to be the best in the World.
We have collaborated with and sought advise and opinions from other professionals and have identified specifically what is required within a product range to be the ultimate, perfect pet care products from the perspective of the dog, cat or horse, the operator, both professional and pet owner and the environment.

We had a firm vision that the pet shampoo we wanted to make would be as good in every way as the highest quality human products available.

We consider ourselves therefore, very lucky to have been introduced to and accepted by, an acclaimed independent boutique apothecary responsible for some of the finest human products ever produced in the UK. They have embraced our project with a passion. In a sensitive and knowledgeable environment where products are still hand blended and hand stirred, a diverse and holistic mixture of plants, botanicals and essential oils have been put together to create WildWash shampoos and cosmetics.

Our amazing perfumer recognised as one of the top ten natural perfumers in the world has created the most complex and beautiful scents to compliment and enhance each particular shampoo and fragrance.

Our shampoos and products are Made in England and contain absolutely NO Parabens, Phthalates, Phosphates, Sulfates, Petrochemicals, or PEG’s. Our products are not tested on animals and as important, none of the raw ingredents used to make our products have been tested on animals either.



WildWash Products - Natural, Made by hand in England

Wild Wash Shampoo Wild Wash Shampoo Wild Wash Shampoo Wild Wash Shampoo Wild Wash Shampoo

All our products are made by hand using selected human grade ingredients to enhance the function of each particular product. The base for our shampoos is made from soybean oil with all its conditioning and anti-irritant benefits.

To this we have added Neem Extract. Neem can help fight dandruff and calm skin problems, leaving a clean, shiny, lush coat, whilst being an efficient natural deterrent against fleas, mites, ticks and mange. We have included Sea Kelp as it is one of the most nutrient dense vegetables on the planet and provides a huge array of vitamins and minerals. It contains the complete complex of B vitamins essential to promote health and encourage cell growth and division, which is important to new hair growth.  It also contains Magnesium and Iodine and introduces Zinc directly to the hair follicle where proteins are made, to ensure the on-going formation of new hair.

Another part of our recipe is Aloe Vera, as it helps to nourishe the skin and promote cell regeneration whilst softening, healing and repairing. It has anti-irritating and antiseptic qualities and soothes and calms distressed skin. To this amazing base shampoo we now add the actives, these are the natural ingredients which give each shampoo its distinctive formula and allow it to do its particular job to the fullest.  Let us take as an example our Shampoo for Itchy or Dry Coats.  This includes Lavender with its antiseptic and antifungal properties to calm and protect and speed up healing of scratched or damaged skin; Manuka Leaf to heal and promote natural cell renewal; Ylang Ylang to balance and soothe; Rose Geranium to regulate and stabilise; Patchouli to regenerate and Benzoin to boost elasticity and calm redness and itchiness.  As you can imagine all these wonderful natural ingredients and essential oils generate an absolutely heavenly fragrance.

One element that is essential to all of our range and the key to the absolute quality of the end result is the methodology whereby each and every product is hand made in such a precise and sensitive manner to preserve the optimum condition of every natural ingredient. We use only 100% Pure Essential Oils in our products at a concentration of 1.5%.  At this high concentration the Pure Essential Oils do not only add a delicious aroma they add efficacy to the function of the particular shampoo in which they are contained. In other words, they help it to work. Matricaria obtained from Chamomile in our Shampoo for Light Coloured Coats, naturally and gently lightens, Rosemary, Cedarwood and Lemongrass deodorise in our Shampoo for Deep Cleaning and Deodorising and our Detangle contains Camellia Japonica Seed Oil to free matted hair. 

Our amazing perfumer recognised as one of the top ten natural perfumers in the world has created the most complex and beautiful scents to compliment and enhance each particular shampoo and fragrance. We have then ensured our formula is correctly pH balanced to suit your pets’ sensitive skin.

  • What is pH?

pH measures the acidity or alkalinity of a solution. The lower the number, the more acid and the higher the number the more alkaline. Whilst human skin and hairs’ pH tends to range from 5.2 to 6.2, a dog’s pH can vary from 5.5 to 7.5, though tending toward the more alkaline figures. Therefore if a shampoo formulated for human skin, which is far more acid, is used on a dog, the dog’s acid mantle will be disrupted creating an environment where bacteria, parasites and viruses can run rampant. We have therefore set our pH balance on all our products between 5.5 and 7.5 to ensure they work in perfect harmony with your dog or cats’ pH requirements.

  • Where is Wildwash made?

We are proud to say that WildWash is made entirely in England. Having our shampoo made on home soil means that we have been able to oversee every step of the development of our products from concept to testing (on ourselves!) to final production, bottling and labelling.  We ourselves all stirred (only ceremonially, it takes an awful lot of muscle power to hand stir a vat of 500 litres!) our first batch of Conditioner and to look at that luscious creamy vat of fragrant smelling emulsion in its final stages, knowing the labour and love put into it, was truly inspiring. We have all got totally drenched in the wonderful process of creating our products and know them inside out. We know first hand the care and time and love that have gone into creating WildWash products and cannot wait to share them with you.

  • Why use natural and why we need natural pet shampoo?

‘Natural’ can be defined as something that exists and evolved as part of an ecosystem, which works in harmony with other members of that system so that plants, animals and microbes can co-exist happily. WildWash products engage with our natural abundance of flora and botanicals and intelligently and honestly utilise their natural, healing and enriching properties to work perfectly with your pet’s sensitive skin.

Just like human skin and hair, a dog’s skin and coat responds better when a natural product is used. Natural products promote a healthy, hydrated skin and coat, whereas shampoos containing chemicals can cause dry itchy, scaly skin with poor hair quality, lacking moisture and shine.

Also, we should remember that dogs and cats are not able to shampoo themselves! Any product used on our pets also comes into contact with our skin. The damage that cheap chemically made pet shampoos can be evidenced by looking at the professionals, i.e. dog groomers and bathers who will wash up to 12 dogs a day. Many, many groomers suffer from red, sore, cracked hands and mild or moderate to severe dermatitis. We promise that in 100% of cases these ailments will clear up completely or show a marked improvement when WildWash shampoo is used.

Whilst damage to groomers’ hands is just one of the symptoms of external trauma caused to ourselves by chemical shampoos, the toxins commonly found in many pet shampoos can also cause many other problems.
Chemically, man made products upset the fragile balance of our world and cause disruption, damage and pollution to our environment to ourselves and to our pets. We guarantee that WildWash products are safe to use for your family, your pets and the world in which you live.



NO Parabens, Phthalates, Phosphates, Petrochemicals, Sulphates or PEG’s.

  • WHAT ARE PARABENS? and WHAT WE USE INSTEAD?

Parabens are chemicals used in the shampoo and cosmetic industry as preservatives.  These including Methylparaben, Ethylparaben and Butylparaben amongst others can harm healthy by contributing to the development of cancerous tumours.  Some parabens mimic the activity of the hormone oestrogen and are turning up as evidence in breast tumours.

WE - Protecting WildWash products from infection from bacteria and fungi our preservation system contains Poly Epsilon-Lysine, a derivative of the tomato plant and also used in Japan as a food preservative.  Phenoxyethanol adds to our preservation, which is found in the botanical world, stabilizing for example, cranberries, cinnamon, prunes and apples.

  • WHAT ARE PHTHALATES? and WHAT WE USE INSTEAD?

Phthalates are used extensively in shampoos, body washes etc. as gelling agents, to make the product appear thicker and more concentrated.  They are also used to make scents and fragrances in products last longer. They can also cause birth defects and interfere with male fertility by reducing sperm count and interfering with sperm motility.

WE - We use biodegradable, natural thickeners/emollients from renewable and sustainable sources, such as Glyceryl Oleate found in almonds, olive oil, peanut oil and pecan oil and tea seed oil. We have also added Lauryl Glucoside a very gentle surfactant made from coconut oil and sugars, proven to have virtually nil level of skin irritability, to give our shampoos a pleasing, but not ‘gloopy’ consistency.  All our shampoos dilute genuinely to 32-1.  Overly thick products usually contain chemical thickeners, which merely give the illusion of concentration but in reality produce a weak, sticky product. Our shampoos and cosmetics contain an unusually high proportion of Pure Essential Oils (1.5%) so their beautiful depth of fragrance naturally lasts and lasts without chemical intervention.

  • WHAT ARE PHOSPHATES? and WHAT WE USE INSTEAD?

These were developed just after World War II when chemically, man made products started to take the place of natural ones.  Phosphates were cheap and plentiful and replaced the use of soap in detergents.  They are still extensively used today and particularly in products advertised as ‘soap free’.  Phosphates will not break down in wastewater processing systems. They will leak into water bodies, growing algae and decreasing the oxygen needed to promote healthy aquatic life, and pollute streams, lakes, rivers and ponds.

WE - The base for all our shampoos and conditioners is made from nutrient rich soybean oil, a natural, non-greasy conditioning agent and protector for hair and skin.  The anti-irritating properties of the phospholipids found in soybean soothes itching and nourishes, reinforcing skin barrier function.  They promote hair growth, adding strength and shine and their film forming properties cover and smooth cuticle scales and eliminate static.

  • WHAT ARE PETROCHEMICALS? and WHAT WE USE INSTEAD?

The use of Petrochemicals in both human personal care products and pet care products including perfumes, cosmetics and shampoos is ringing loud alarm bells and causing great concern throughout the World. Petrochemicals are a by-product of the petroleum industry: they come from crude oil and the same ingredients are used in perfumes and personal care products and shampoos for both humans and pets as are also used in metal cutting fluid! Many of the chemicals used to formulate certain aromas are actually petrochemicals. It is estimated that 95% of the synthetic fragrances on the market today are derived from petroleum by-products. They include benzene derivatives, aldehydes and may other known toxins and sensitizers, which are capable of causing cancer, birth defects, central nervous system disorders and allergic reactions. Petrochemicals contain cancer-causing contaminants known as carcinogens. They are like many of the other ingredients in synthetic fragrance in that they build in the body over time. Repeated exposure has been linked to endocrine disruption and several other types of cancer.They can leak into waste water systems and have recently been linked to sperm damage in men and hyperactivity in children. 1,4-Dioxane is one of the deadliest petroleum-derived carcinogenic compounds and is a by product of the process by which sodium lauryl sulfate becomes sodium laureth sulfate, a surfactant (or foam maker) used in many, many pet and also human hair shampoos. Petrochemicals are used so commonly and indiscriminately in synthetic perfumes and personal care products because they are CHEAP!

WE - We use 100% Natural Pure Essential Oils, which make up a total of 1.5% of our product. Our essential oils impart a beautiful, natural and absolutely safe aroma to our fragrances and shampoos. All of our products are 100% completely and absolutely free from Petrochemicals of any kind and can be used safely in the knowledge that they will not harm ourselves: our pets, or our environment.

  • WHAT ARE SULPHATES? and WHAT WE USE INSTEAD?

Sulphates, most commonly Sodium Laureth Sulphate, Sodium Lauryl Sulphate, Ammonium Laureth Sulphate and Ammonium Lauryl Sulphate are chemical suds-ing agents commonly added to shampoos and cleaning agents to increase foam and lather and give the illusion that the product is super cleaning. Sulphates leak into water and can cause harm to the environment whilst high levels of Sulphates in drinking water can cause diarrhoea, which can be particularly severe in babies and young children. Sulphates released into the air can cause irritation of the lungs and studies have shown  that Sulphates are quickly absorped into organs causing toxicity and  cancers and can find their way into the eyes and causing cataracts.  The skin is the largest organ in the body and can quickly absorb these chemicals through the skin and into the blood stream. Sulphates are notoriously difficult to rinse from the coat and hair and leave a residue  which can irritate the skin and blunt clippers, scissors and and blades. Many top human hair manufacturers including L’Oreal are now going ‘Sulphate free’. Sulphates are added to engine degreasers, car washes, industrial strength floor cleaners and yes to yours and your pets’ shampoo!

WE - To our combination of Soybean oil and Aloe Vera, we have added  Cocamidopropyl Betaine, a mild and safe surfactant derived from coconut oil. Cocamidopropyl Betaine naturally boosts foam and  improves viscosity, feel and texture. It also has antistatic and  antiseptic qualities. WildWash shampoos are specifically designed not to over lather. They thoroughly cleanse the skin and coat but rinse out quickly and easily, leaving no residue or build up behind. The coat is squeaky clean with nothing to dull clippers and scissors and we have found that drying time is cut by about 25%.

  • WHAT ARE PEG'S? and WHAT WE USE INSTEAD?

PEG’s stands for Polyethylene Glycol and are synthetic chemical thickeners, often added to products that do not contain sulfates to thicken them and again, give the illusion that as the product is thicker,it is ‘better’ and more concentrated. Alas the opposite is actually true. Cheap, dangerous thickeners, thicken but detract, rather than add to quality. The National Toxicology Program has revealed that PEG’s cause uterine and breast cancers and leukemia and brain cancer. These chemicals are added to your and your pets’ shampoo and interestingly to both brake fluid and caustic spray-on oven cleaner!

WE - As explained above, under the heading of ‘Phthalates’ we do not use anything chemical or synthetic to alter the thickness of our shampoos and conditioners.  An excessively thick and ‘gloopy’ product does not function well and thickness does not aid efficacy. To give our products a pleasing consistency, we use Glyceryl Oleate and Sorbitan Sesquicaprylate, both naturally derived from the coconut palm and completely safe and non-irritant. In our Conditioner we use Esterquats that are naturally derived from a vegetable and renewable source. These are safe, mild and fully biodegradable. All of our products are completely free from Silicones. None of our products contain Palm Oils or Animal Fats.

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